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The cost of a logo: $0

The cost of endless iterations, navigation of bureaucracy, corporate politics, egos, lack of respect for your field, phasing out the old stuff, documentation, pricing according to what the company can pay, etc.: what the market will bear

BP can afford $211K. In 2011 they averaged $70 million in revenue per day.



Please note that the amount was $211 million


About 3 days of revenue... Not bad!




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