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> It never ceases to amaze me how many people "fall" for this "lifetime" pricing model.

While I agree that a "lifetime" or "unlimited X" pricing model will nearly always end up unsustainable, I think you've got your conclusion the wrong way around:

It never surprises me to see how many business end up shooting themselves in the foot, offering a "lifetime" pricing model early on.

Because really, you can't seriously take the business' side in this, when they don't make up on their promises. Doing that is wrong and dishonest.

The customer might not have been very realistic in their expectations, but the business actually broke their promise.

IMO the former is merely not very smart, while the latter is actually wrong.



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