But more seriously, I think this is an all-too-human trait - once you are successful you start to greatly approve of yourself and look for reasons in your very DNA why you are where you are and then you start marketing that... when really, it was all a lot of luck and people seem to forget that pure chance is the biggest innovator and the bigger part of what they have actually done right is NOT spoiling the success that luck has brought them. There are and were a ton of companies with the same culture, the same great benefits for developers, the same productive environment but you never heard of them and they are gone now.
But more seriously, I think this is an all-too-human trait - once you are successful you start to greatly approve of yourself and look for reasons in your very DNA why you are where you are and then you start marketing that... when really, it was all a lot of luck and people seem to forget that pure chance is the biggest innovator and the bigger part of what they have actually done right is NOT spoiling the success that luck has brought them. There are and were a ton of companies with the same culture, the same great benefits for developers, the same productive environment but you never heard of them and they are gone now.