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I think this is what your conscious mind thinks but your actual desires don’t.

Facebook was refocusing on friend and family content before TikTok came along. But they had to adjust to the TikTok trend otherwise they would have lost market share or potentially lost the entire market.

You might think you want friend and family content, but actually you don’t. Not as much as you want engaging content.



You are equating action and desire which is a false equivalence. You wouldn't claim that somebody who died in a car accident wanted that to happen, would you?


My mind also wants lots of cocaine. That doesn't mean it should have it.


This is slightly inaccurate.

You might want friend and family content, but engaging content will increase your dwell time and profitability as a user, often against your will.


All I know is I used Facebook 10x more when it was family and friends content.


This ignores nuance. There's "engaging content" (nods head) and "engaging content" (shakes head).

I want the former, not the latter. Social media is optimized for the latter.




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