I would drive for hours to find $3 vintage records, and I'm not alone -- he tapped into a cult. I'd need to see a control of posting an ad on craigslist for free to be able to conclude anything about the effectiveness of Facebook ads.
In my experience Craigslist is great for capturing the older collector audience, or anyone looking to grip and flip, but Facebook Ads brought me the younger audience, who isn't otherwise dedicated enough to wake up early on a Saturday and hit 15 garage sales. There are a lot of folks that aren't willing to dedicate that kind of time to the hunt, but who still have money to spend.
