We are talking about consulting right? You want to pitch technical topics to non-technical (owners presumably)?
Find a way to meet them and literally tell them that "you wrote the book on that (said subject that will... Fill in the blank)". Then hand them a copy of the book .
Folks like to work with experts (or people who are passionate enough to write a book).
I mean how should non-technical prospects find you? They don't go to such tech talks/conferences, don't read tech books. Such clients usually go to software agencies but not to individuals.
Find a way to meet them and literally tell them that "you wrote the book on that (said subject that will... Fill in the blank)". Then hand them a copy of the book .
Folks like to work with experts (or people who are passionate enough to write a book).