Yeah some publicly traded companies have a different 'beginning of the year' but good luck with finding and making one for each (even with some elaborate on-the-fly scripting).
I think the whole effort was to make a funny landing page that would prompt visitors to check the bread-maker objectivetrackr.
It's reasonably easy to get that information from their SEC filings (for public companies), which are all in similar formats, if not exactly the same format. It wouldn't be as hard as you're implying.
I do not imply that technical implementation is hard, they probably solved the problem even without AI, just have every step of the process (i.e. for every item going to employee 10 have red-amber-green buttons and red pushed back, yellow keeps but with deviations, green is perfect. And a flow would have all metrics. Some random QC/QA would verify and iron out issues.
It is the "camera in my face 8h" that would get A LOT of attention by member state gov/labour ministry and definitely the EDPS would have a party on their corpses.
Indeed, they even file with the SEC to say WHEN their system starts/ends every year. Investor relations website probably spells this out quite clearly, too.
I think the whole effort was to make a funny landing page that would prompt visitors to check the bread-maker objectivetrackr.