What do people honestly expect? The only person keeping Apple relevant and cool was Steve Jobs. I'm a Windows user myself, but I won't argue Steve definitely changed the game, when he died Apple died as well. Steve was working on a slew of projects and ideas before he died to keep Apple progressing for a few years after his death but without his final sign off on those ideas accidents happen like this ad. What goes up must come down, I hope for their sakes they're ready to cushion the fall because advertisements like this are only early warning signs of a company that has once again lost its way.