Probably reference cards, yeah? I think the common advice is to not buy the reference cards. They rarely cool enough. I made that mistake with the RX 5700 XT, and will never again.
Those had an issue with their heatpipe design which affected cooling performance depending on their orientation. I made sure to buy an AIB model that didn't suffer the same issue, just in case I want to put the card somewhere funky like a server rack.
