> Nowadays most videos hit the 1 hour mark... I'm not sure if this is what the market demands
For many genres, this is simply what pays the most for the creators.
Some people just flip on a video and let it play — maybe just in the background, maybe as they fall asleep. The ads that get played when they aren’t paying attention still generate revenue for the creator.
This is one reason why any working streamer should pretty much always have some sort of a long-form channel. It makes bank for relatively little additional effort.
For many genres, this is simply what pays the most for the creators.
Some people just flip on a video and let it play — maybe just in the background, maybe as they fall asleep. The ads that get played when they aren’t paying attention still generate revenue for the creator.
This is one reason why any working streamer should pretty much always have some sort of a long-form channel. It makes bank for relatively little additional effort.