Or when the side that said they were gonna be totally above doing that and were pro free speech started censoring 'cisgender', people that got traction making fun of them/calling them out and criticisms of governments committing war crimes.

Maybe its cause people realise its a purely profit interested business with lots of influence that will change to what ever governmetns want to stay in business. Even drastically changing algorithms to meet regulatory needs like the EU's or who evers incharges feelings like china/usa/russia