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More like 1MB per JPEG picture


Not even. Instagram photos are roughly 50kb-200kb for jpg’s.


if you compress it properly for a fast web experience, you'll probably be better 10KB-100KB


Those are transfer sizes, not sizes of the data at rest. Even transferred, the `srcset` for this image I picked at random includes a 178KB version; there's certainly a higher quality version stored, if not the original upload, something closer to it.

https://www.instagram.com/pet/p/C327eIguGRL/?img_index=1




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