No. That's just how "web3" folks talk. I never managed to understand them yet. And I have to wonder if they understand themselves.

I think it means "if the whole point of your application is that customers pay to do anything, then you short circuit all the typical process of acquiring and monetizing customers". Of course you can still have zero customers nevertheless.

that web3 apps are just optimized web2.0 apps especially with regards to how marketing funnels work to get paid users, further goes on to explain why and how