I guess so? I'm on about 12 years experience and I've had 2 interviews where they explicitly mentioned that they want people who worked for a product company. I've started tinkering with hiding the fact I'm a consultant and just listing the projects I've done (which I'm proud of) as companies but of course that would fall apart if they did any calling. All clients I've been on have loved me and would gladly give me a good reference but they couldn't claim I was employed there. lol.

I really appreciate my consulting experience just from the sheer diversity of cloud environments and languages I've had to deal with but who knows!