PSA: Wear a bike helmet when biking. It doesn't say if he was wearing one, but it doesn't sound like it. I'd probably be dead or in a coma today if I hadn't been wearing one when I crashed.
As somebody else aready noticed, he was wearing a helmet. Maybe your knee-jerk posting can be a good motivation to start reading up on the empirical data about the presumed safety of bicycle helmets:
http://www.cyclehelmets.org/1139.html
edit: safety -> presumed safety
PSA: Wear a bike helmet when biking. It doesn't say if he was wearing one, but it doesn't sound like it. I'd probably be dead or in a coma today if I hadn't been wearing one when I crashed.
Same here. My crash was hard enough it cracked the helmet I was wearing and knocked me unconscious as it was. If I'd been going sans helmet, I doubt I'd be here writing this message now. :-(
Surely its because they have a strong cycling culture that cycling is not seen as something extraordinary that requires special safety equipment. It makes about as much sense as a walking helmet.