I didn't know about that, but they have this to say about it: https://mullvad.net/en/blog/advertising-that-targets-everyon...

I never said I was against their AFK advertising. The EU chat control advertisement was great. The NYC stuff is pretty meh. Advertisement is was on my brain. I mostly treat it like that.

I just find it weird that there seems to be so many companies spending a seemi gly infinite amount on affiliate advertisement (through bought reviews) and on influencer ads.