Seems like i have it in my browsing history, i remember not being able to run the executable it produced, not being able to find a library it was supposed to have. This was just using the default "pyinstaller your_program.py", and i was frustrated enough to not go deeper into why that was. Will definitely give it a try again in the future
PyInstaller-made executables also used to have a habit of getting flagged by security software as malicious (maybe that's why you couldn't run it?) -- apparently, so many malware writers used it that it ruined the party for everyone.
Fortunately, that was only the 32-bit version of Python 2.7. Using 64-bit versions or Python 3 was enough to not get flagged as malicious. I figured that out when I decided I didn't want to teach myself Go just then to deploy something that had worked the day before.
Using the spec files for persistent readable configuration also goes a long way, if you treat pyinstaller as a python module you can automate it whole with just python, including the spec files as it executes them as python scripts