It is limited on features, but serverless website analytics is a great solution too if you just want some basic analytical information where you are in full control (https://github.com/rehanvdm/serverless-website-analytics).

Serverless, as in using AWS servers for code execution and AWS S3 servers for storage? Or serverless, as in... no server?

Serverless as in AWS servers for code execution. It uses Lambda, S3, and Firehose primarily.

Thanks, I'd certainly will check this out.

If it helps I have a small demo repo from a presentation I did earlier this year:

https://github.com/cebert/serverless-web-analytics-demo-depl...

https://github.com/cebert/serverless-web-analytics-demo-spa-...

and my slide deck:

https://www.slideshare.net/slideshow/chris-ebert-getting-sta...