The fundamental problem with interactive shows is that Netflix has to produce 10 hours of very expensive content to give you a high quality 1 hour walkthrough. It then only becomes worth it if you keep going back and trying all the different branches, but that's not really going to happen. Might as well make en entire season of a regular show with the same budget.
Any interactive content is interesting for at best 15 mins before FOMO dread sets in for me. After a few false starts, I just don't even start any interactive content at all. This may be the factor driving the decision if common enough.
Another problem with it (for me) is that when there's multiple branches, choosing any given one feels arbitrary. Media feels pointless if it wasn't created with intention. It's the same reason I can't take AI art seriously. Art is meaningful when it's contextualized with its creator and creation. When you dumb down the intention of creation or sidestep it by putting out multiple versions/branches, that puts it firmly in the content category as opposed to art.
