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I’m old too and have been doing this just as long.

What’s the most impactful task for the business right now? What’s the feedback from the sales team? What tickets are coming into customer support? What are our competitors doing? What do the marketing team need? You’re across all this? What about the other 250 developers in the business?

At some point it doesn’t scale. So maybe you need someone further up the pipeline identifying opportunities and looking at risks, talking to customers and aggregating the data so that we can be focused on the most important thing.

Maybe you’ve only worked in very small companies over those 20 years but it’s a naive take on things.



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