I come from a generation greatly impacted by this.
Fat was bad. We got reduced fat milk, everything was fat removed stuff. We at margarine.
But the breakfast cereals were laden with sugar.
To this day this trend continues. I saw a box of cookies at Fry's the other day. Reduced fat! But same calories as the non-reduced fat box, just less fat and more sugar.
My rule of thumb for “reduced X” or “no Y” labels is to assume the (food) product’s got loads of everything else, and that heuristic rarely lets me down.
Fat was bad. We got reduced fat milk, everything was fat removed stuff. We at margarine.
But the breakfast cereals were laden with sugar.
To this day this trend continues. I saw a box of cookies at Fry's the other day. Reduced fat! But same calories as the non-reduced fat box, just less fat and more sugar.