I studied physics in the 90s and we had an NNs course, where most of the models were inspired by physics (MLPs was just one). NNs have been used since decades for identifying e.g. the trajectories of particles at CERN. I remember Hinton's work with Sejnowski (who probably should also be awarded). I was actually surprised to find out that Hinton was not a physicist by training
Obviously physicists take great interest in models of the brain or models of intelligence. All of physics is modeling , after all
Not all modelling is physics, but a rather large part of modeling is. My PhD is in complex systems, and you would be surprised by the range of systems we did study. My work was on a more "traditional" field of high dimension fractal surfaces, but we had a student working on public transit models, another on ecological pattern formation, and so on.
Obviously physicists take great interest in models of the brain or models of intelligence. All of physics is modeling , after all