This is exactly the situation for desktop games right now, something Epic is profiting immensely from. It's an extremely annoying situation for users, having a dozen launcher/store apps around contributing to bloat.
That's exactly the competition that keeps PC from having the hiked prices the likes of Switch/XBox/PS5 stores and having to pay $15/mo to play games with your friends online.
I'll happily have to deal with a few extra launchers on PC in comparison to what the alternative is.
The future where this "extremely annoying" situation is fully solved is Xbox XXX being un removable and the only Game Store allowed on any PC sold, with legal threats to anyone jailbreaking.
As long as user have a choice and control on their device, and competition is alive, we'll hopefuly have different stores with different rules and you'll be extremely annoyed I think.
Is it? I regularly use Steam, Epic and XBox and occasionally Ubi, Larian and whatever the GoG one is called... and it's fine. It's just another program.
Yeah, it is. I don't use anything except Steam. If it's not on Steam I'm not buying or playing it. Making your game exclusive to one distribution channel is stupid.
