A good analogy, but I think you swapped the meaning of fire and motion in your usage of it.

In this case, her cases even if lost would be the equivalent of cover fire. Businesses need to re-act to the cover fire and cannot advance (perform their own motion) while she is firing.

The second part is that you would hope/expect her to be able to gain territory in the near future via the "motion" part of the strategy.

So I agree in your framing, just from my perspective you flipped the terminology.