Name and shame doesn't work in that it doesn't stop the next guy, or even the current guy. It does at least make the information available to those that care. If you don't care, great. Continue to live with your head in the sand. If you do care, at least the information is available for you to make an informed decision.

If we do nothing because of the "it doesn't work" in a manner you think fitting, then we'll make no progress. It's yet another example of a choice between doing anything versus doing nothing because the perfect answer isn't available.