>The issue that Elastic had is that their entire business model was offering a managed elasticsearch solution. Amazon then created their own offering of the same thing
Amazon first offered Elasticsearch as a managed service in 2015.
Elastic began offering managed services in 2018.
That’s not true. Elastic acquired Found in 2015 and immediately offered their managed Elasticsearch service. It was publicly announced at their user conference early that year.
Amazon first offered Elasticsearch as a managed service in 2015. Elastic began offering managed services in 2018.
https://en.wikipedia.org/wiki/Elasticsearch#Managed_services