I see this as an attempt at a lesser evil, and I would support that (see my EME DRM comment), but I have one concern:
Does this new "privacy preserving attribution" feature respect multi-account containers? Or is it somehow not considered necessary, because it's meant to be less invasive than the tracking cookies it's supposed to replace? Call me skeptical for now.
I'm a happy user of multi-account containers, which lets me separate my cookie identities in Firefox. Before, I had to use different browsers for work and private, and yes, it solves this problem, but the best part is that I don't have to worry about tracking cookies, because they aren't tied to my personal accounts: In my experience, I can to a great extent escape the echo chamber I'm in, and the ads I see in it, by just deleting the cookies of my sacrificial default container.
Other than that, considering the status quo – that the web is already an unfriendly GDPR nightmare, I'm positive to the initiative. And because of the power of the default, I can understand that the feature wouldn't likely take off if it was opt-in, so I won't criticize Mozilla for that move either.
Does this new "privacy preserving attribution" feature respect multi-account containers? Or is it somehow not considered necessary, because it's meant to be less invasive than the tracking cookies it's supposed to replace? Call me skeptical for now.
I'm a happy user of multi-account containers, which lets me separate my cookie identities in Firefox. Before, I had to use different browsers for work and private, and yes, it solves this problem, but the best part is that I don't have to worry about tracking cookies, because they aren't tied to my personal accounts: In my experience, I can to a great extent escape the echo chamber I'm in, and the ads I see in it, by just deleting the cookies of my sacrificial default container.
Other than that, considering the status quo – that the web is already an unfriendly GDPR nightmare, I'm positive to the initiative. And because of the power of the default, I can understand that the feature wouldn't likely take off if it was opt-in, so I won't criticize Mozilla for that move either.