These dark patterns will prevail. However, I honestly expect their reasoning to be "every single user reading heise.de should have a cookie banner blocking enabled in their Ad Blocker". Also, I think you can accept it for free when you click "Einstellungen", this is not golem.de.
they will not prevail, unless we collectively let them do so. they are already probably in breach of GDPR, and I don't see the EU backing down on this stuff.
Collectively? More people have no idea what the GSPR even is, what cookies are, what the question even means, and just randomly click a button.
The only way to get some collective action from 99.999% of web users, would be to get multiple high profile media personalities to endlessly, repeatedly tweet about it... along with a catchy jingle.
Users would still have no idea about anything privacy related, but maybe 10% would do as commanded by their idols.
