I buy high-bitrate, DRM-free MP3s from Amazon. It really couldn't be much easier, and it's already pretty cheap (generally $0.99 per song), so the only reason remaining is that people get something for nothing. No one can compete with free.
I bought shows on blue-ray that Hulu has to watch once simply because of the advertising and bit-rate. So, IMO you can compete with free. It's just harder.
And then some blu-rays still include unskippable advertising anyways. It makes me feel like I cannot actually purchase content. I can only pay for the privilege of watching advertisements + content.
9 times out of 10 (possibly even more) the "ads" on a DVD/BR are trailers (also a form of content) for other movies by the same people involved in the movie you're about to watch. I don't really have an issue with that. There is usually at least one trailer for a movie I've not seen and it reminds me to. And in my experience, I've usually been able to fastforward through them even if you can not directly skip them. Aside from the Anit-Piracy and FBI things, I've never seen an actual commercial for a product (Pepsi, Honda, etc) on my rented/purchase disk.
