I just read that. Interesting. One quote stood out at me though:

>Our content, exclusive. It's the only place you can get it. And we believe there is value in exclusivity.

You say value, others say needless and overpriced hurdles. And there's nothing exclusive about the average torrent site :)

What they're really trying to say is that their's value in scarcity. Unfortunately there is, in reality, very little scarcity thanks to the Internet.