agree but I would reverse the cause and effect.. launch great experience on the web+cloud to gain traction.. then Because it is so Easy to Do It, change the terms of service, the benefits, the longevity, the billing practices, the prices.. etc
IMO pathetic to see a well-loved brand degenerate in the public.. especially while Apple counts that cash (and ways they ran rough over their former "friend" )
If I am reading the post you're replying to correctly they're saying that maybe it's not that they launched with a good value prop with a plan to screw you later, but rather that because the initial launch went so well and everyone says what a good value it is that maybe the SaaS vendor says to themselves, 'screw it, we're delivering so much value, let's raise prices'. But I agree that there's little difference between the two ultimately.
Adobe did not "capture" the old single license sales customers, they are just walking away from them.. any way they can, into the cloud.. the results look similar but thinking about the power dynamics that drive them, here...
what I meant to say is.. that the driver to launch a great experience is first, then it is easy and tempting to change the cloud terms.. not compared to the deal you get with desktop purchase.. not because you captured the single license customers with better deals in the cloud.. but because the cloud is just so easy to change, the money so tempting..
maybe the anecdote.. when Apple stopped caring so much about the desktop, after the iPhone.. they did not "capture" the single sale customers.. they just walked away to focus completely on the new, more profitable model
IMO pathetic to see a well-loved brand degenerate in the public.. especially while Apple counts that cash (and ways they ran rough over their former "friend" )