If you haven’t seen it, I highly rate his other film ‘The greatest movie ever sold’
In it he reveals the way movies use paid product placement, by making a movie that is itself funded by product placement. It is delightfully meta.
There’s a great scene where he’s on the phone to I think a shampoo marketing department exec and they say ‘so how will this work exactly?’ And he says ‘well it will probably start with this conversation in the movie, and then we’ll cut to some kind of scene with your product in it’ and then they cut to a horse being washed with their shampoo.
Warning: You won’t watch another movie again without noticing ALL the product placement.
In it he reveals the way movies use paid product placement, by making a movie that is itself funded by product placement. It is delightfully meta.
There’s a great scene where he’s on the phone to I think a shampoo marketing department exec and they say ‘so how will this work exactly?’ And he says ‘well it will probably start with this conversation in the movie, and then we’ll cut to some kind of scene with your product in it’ and then they cut to a horse being washed with their shampoo.
Warning: You won’t watch another movie again without noticing ALL the product placement.