In Ireland, where Uber has its headquarters for Europe (also support staff), unlicensed taxis have been banned since 2004 or so. They recently started doing taxi booking and payment via the app, but it's all regular taxis. All taxis also have an identical pricing structure, so you can easily tell what one will cost ahead of time.
There have been competing apps for that here for a long time.
There have been competing apps for that here for a long time.