You aim to create the simplest, most elegant product to monetize your basic consumers.
But, if there is a market for it -- and there may well not be in the case of FeedDemon --, you can also provide an extendible platform/API below the UX on which developers can build out innovative functionality for power users. This is fairly low cost and can have multiplier effects. If a market arises on the platform, you can copy the best ideas of your smartest users or you can provide B2B tools to automate tasks for those that are interested in paying.
There should be two layers.
You aim to create the simplest, most elegant product to monetize your basic consumers.
But, if there is a market for it -- and there may well not be in the case of FeedDemon --, you can also provide an extendible platform/API below the UX on which developers can build out innovative functionality for power users. This is fairly low cost and can have multiplier effects. If a market arises on the platform, you can copy the best ideas of your smartest users or you can provide B2B tools to automate tasks for those that are interested in paying.