Having a piece of hardware called an Apple TV, with a TV app, and a "premium" plus service doesn't strike me as a problem. Except perhaps that the Apple TV isn't a TV, which is kind of funny, but I can't think of a better product name and it's not something of real concern to me.
Exactly: It's an app you watch TV in, similarly to how the Camera app is an app you take photos with, despite the app not physically containing a camera obscura :)
Having a piece of hardware called an Apple TV, with a TV app, and a "premium" plus service doesn't strike me as a problem. Except perhaps that the Apple TV isn't a TV, which is kind of funny, but I can't think of a better product name and it's not something of real concern to me.