The problem is Apple, for a long time, at least its image built during Steve Jobs era and carried over for quite some time he passed away. (Apple's PR still uses Steve Jobs's as a "tool" in marketing. ) Apple was the friend of Art and creative intent, NOT the digitalisation of everything, that was Microsoft in the 90s.
The bigger problem is that Apple has lost a lot of its soul. A lot of their marketing and advancement are now very technical, such as M4, XDR Retain etc. It feels very non-Apple. And they are at the forefront of trying to Digitalise everything. There is far less Art about it.
The iPad Pro pricing is also non-Apple as if the iPad Pro isn't really for professional usage. And just look at the Apple Pencil Page [1], what happened to slim lineup and forward looking product planning.
A lot of the current Apple just lacks the character and soul of the old Apple, and are now mostly driven by sales and operation efficiency.
The bigger problem is that Apple has lost a lot of its soul. A lot of their marketing and advancement are now very technical, such as M4, XDR Retain etc. It feels very non-Apple. And they are at the forefront of trying to Digitalise everything. There is far less Art about it.
The iPad Pro pricing is also non-Apple as if the iPad Pro isn't really for professional usage. And just look at the Apple Pencil Page [1], what happened to slim lineup and forward looking product planning.
A lot of the current Apple just lacks the character and soul of the old Apple, and are now mostly driven by sales and operation efficiency.
[1] https://www.apple.com/shop/select-apple-pencil