Good art is art that makes you feel something. The ending of Requiem For A Dream is good art, as is this ad.
It may be unfit for purpose as an ad, given how many people reacted with negative emotions, but I don’t think they did anything wrong that warrants an apology (except perhaps to their shareholders for running what may turn out to be an ineffective ad).
Then again, all publicity is good publicity.
I liked that the ad had a hollywood destruction-for-destruction’s sake spectacle to it. I wondered how much was CG and how much wasn’t, and how much stuff was actually destroyed. Some of the closeup shots must have been practical, or CG these days is way better than I realized.
It ultimately doesn’t matter, though. Destruction on this scale is irrelevant.
It may be unfit for purpose as an ad, given how many people reacted with negative emotions, but I don’t think they did anything wrong that warrants an apology (except perhaps to their shareholders for running what may turn out to be an ineffective ad).
Then again, all publicity is good publicity.
I liked that the ad had a hollywood destruction-for-destruction’s sake spectacle to it. I wondered how much was CG and how much wasn’t, and how much stuff was actually destroyed. Some of the closeup shots must have been practical, or CG these days is way better than I realized.
It ultimately doesn’t matter, though. Destruction on this scale is irrelevant.