I don't know whether they have a reason to apologise or not. But... this ad is not doing what they wanted it to do. It's too heavy handed, it's too weak in its value proposition. It's just a bad ad. Compare it to the original introduction of the iPhone. Jobs just stated "we build a new phone, a new iPod and a new ?calendar?" [0] repeated that 5 times and asked "Do you get it?". The (implicit) statement was "you won't need any of those again". This message is what they aimed for with that ad. But instead of the (admittedly arrogant) prediction "YOU won't want any of those anymore", they went for "you can't use the other stuff anymore" [1]. And that just makes them look far, far weaker than e.g. the iPhone intro

[0] not sure about the last one [1] In German we'd say "alternativeless", which has a nice set of negative connotations nowadays