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Who would take this ad literally? As in "go toss the piano in trash and buy an iPad Pro"?


I'm sure many. Many who are gullible to adverts as if folk weren't there wouldn't be advertising.

It's not that they will go and do so. But more the symbolism of "you don't need any of these ever again because you can do it on this!"

While okay; sure but again those who can't afford an iPad, were instruments are of an important value to see them destroyed is heart breaking.


It’s more like “your cool thing is uncool, but our soulless machine”.


"How dare you react to the text, you were only supposed to read the sub-text"




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