> It is no coincidence that interaction design is replacing technical prowess as the primary competency at startups. People who create great experiences will be the most valuable to startups, and startups that create great experiences will be the most valuable to users.

Interaction design is not replacing technical prowess. Interaction design is actually increasing the need for technical prowess.

Now, creating a product that is technologically funcional and fulfills business needs is not enough. It must also fit with the overall user experience strategy.