>>It is no coincidence that interaction design is replacing technical prowess as the primary competency at startups. People who create great experiences will be the most valuable to startups, and startups that create great experiences will be the most valuable to users.
That's conclusion is a step too far from the majority of the post. Usability is the most important differentiator when all technology is adequate, but when it is not the fact that the technology exists is most important.
Though I mean most social media, and even things like Heroku and Parse is about experiences, but real technology startups like Planetary Resources or Google care most about technical prowess.
Edit: I just find it somewhat annoying that this article leaps from "startups choose to innovate in experiences instead of technology" to "experiences matter more than technology".
That's conclusion is a step too far from the majority of the post. Usability is the most important differentiator when all technology is adequate, but when it is not the fact that the technology exists is most important.
Though I mean most social media, and even things like Heroku and Parse is about experiences, but real technology startups like Planetary Resources or Google care most about technical prowess.
Edit: I just find it somewhat annoying that this article leaps from "startups choose to innovate in experiences instead of technology" to "experiences matter more than technology".