The UK is rolling out smart meters to every property. In the past 2 winters (following on the Russian gas crisis), they have run programs that pay £3 per kWh reduced demand. This is a nice way to balance the grid during extreme demand.
It's called the National Grid ESO scheme and you sign up through your supplier when it's open. However, some suppliers take a cut of the ESO payment. Alternatively, you can sign up to Uswitch Utrack (https://www.uswitch.com/mobile-app/), which passes 100% onto the customer. (Disclaimer: I used to work at Uswitch.)
