I like the main idea behind it. Instead of arbitrary people registering and selling domain names in a first-wins manner, there is a collaborative/consensus process behind it, to decide which word should point to which website.
I think that in the long term, such a collaborative process to establish a <search-term> => <urls>[] mapping, would be more useful than search engines or domain names.
Nah, this would just mean that a mob can censor/cancel people they don't like, won't it? The majority doesn't care, but a small, loud minority does enough to break stuff like this.
Would be interesting to combine this with a web-of-trust.
None of my one-hop trusted people are part of the cancelmob. If I found that somebody two hops away from me did something absurd it's quite easy to do something about it -- apply negative trust to whatever path endorsed that nonsense.
Unfortunately people these days seem allergic to running anything that isn't a web browser or served by an app store, and the entities that control those two channels are extremely unexcited about decentralization.
I think that in the long term, such a collaborative process to establish a <search-term> => <urls>[] mapping, would be more useful than search engines or domain names.