Feels a bit like history repeating (well, rhyming) with the time back when Java was "the language of web applets" and then Sun created the Hotjava browser and confusion reached the point where minds simply blank out. Few technological novelties have been forgotten more decidedly than Hotjava. Despite marking an intersection of two technological fields (browsers and the JVM) that have shown extreme staying power through the last quarter century.

But the idea of using html for text styling has stuck, Swing UI do text styling with html (and rudimentary css!) to this day. Html would not be a lingua franca if its use was limited to the equivalent of native speakers (browsers).