News media is in direct competition with big tech companies for advertising. The more eyeballs go towards big tech and not news companies, the less market share and relevancy they have.
Even worse for them, when people want news now they generally go to aggregators, search for it on Google, or get it served up by a Meta property. It used to be that instead people would read the newspaper or go to a news channel on TV. So news media is furious that big tech controls their top of funnel and distribution channels, as consumers typically prefer it that way vs directly seeking out news by going to cnn.com. In some places they’ve pushed link taxes which tech companies strongly criticized for entirely legit reasons/threatened to pull services, which upped the animosity.
Also, because news is monetized through advertising they need stories and narratives that capture people’s interests and attention. Nobody would care about a story like “Google Scholar revolutionized research discovery and accessibility and improved geographical collaboration a billion %” or “Waymo actually works pretty well no complaints” or “most SF residents actually like Waymo”. But controversy like “Waymo ran into something” is more attention grabbing the more they spin it as evil. Additionally, “good thing continues to be good” is not news but “good thing is actually bad” and “recognizable company X did a bad thing” are news. Similarly “fall from grace” “David vs Goliath” and “these people made a lot of money so you should blame them for not having money” are consistently popular narratives people like.
So news media have literally every reason to drag big tech through the mud and pretty much no reason to ever say anything good about them. For sure these companies have problems but you don’t hear about the good things (IMO Meta has made huge improvements in organizational/data security, and their products drive a lot of commerce in developing countries; Amazon warehouses are usually in places where $15-20/hr is actually a huge step up for local inhabitants; big tech is much better than Microsoft and other old school players at fighting unreasonable law enforcement requests) and the bad things are often overplayed/slanted.
News media is in direct competition with big tech companies for advertising. The more eyeballs go towards big tech and not news companies, the less market share and relevancy they have.
Even worse for them, when people want news now they generally go to aggregators, search for it on Google, or get it served up by a Meta property. It used to be that instead people would read the newspaper or go to a news channel on TV. So news media is furious that big tech controls their top of funnel and distribution channels, as consumers typically prefer it that way vs directly seeking out news by going to cnn.com. In some places they’ve pushed link taxes which tech companies strongly criticized for entirely legit reasons/threatened to pull services, which upped the animosity.
Also, because news is monetized through advertising they need stories and narratives that capture people’s interests and attention. Nobody would care about a story like “Google Scholar revolutionized research discovery and accessibility and improved geographical collaboration a billion %” or “Waymo actually works pretty well no complaints” or “most SF residents actually like Waymo”. But controversy like “Waymo ran into something” is more attention grabbing the more they spin it as evil. Additionally, “good thing continues to be good” is not news but “good thing is actually bad” and “recognizable company X did a bad thing” are news. Similarly “fall from grace” “David vs Goliath” and “these people made a lot of money so you should blame them for not having money” are consistently popular narratives people like.
So news media have literally every reason to drag big tech through the mud and pretty much no reason to ever say anything good about them. For sure these companies have problems but you don’t hear about the good things (IMO Meta has made huge improvements in organizational/data security, and their products drive a lot of commerce in developing countries; Amazon warehouses are usually in places where $15-20/hr is actually a huge step up for local inhabitants; big tech is much better than Microsoft and other old school players at fighting unreasonable law enforcement requests) and the bad things are often overplayed/slanted.