Everyone is trying to figure out how to juice everything.
The military is at the top of the chart - think about the different ways politicians use that for their own purposes - not by deploying troops, but the feelings people have about 'the troops'.
I'd love it if a brand just built good stuff - BUT - if they did, some corpo raider would look at that brand value and think about ways to juice it.
It really makes me sick, you know.
---
https://www.youtube.com/watch?v=3cqU1pFRqYE "Every morning there's a halo hanging from the corner of my girlfriend's four post bed"
Everyone is trying to figure out how to juice everything.
The military is at the top of the chart - think about the different ways politicians use that for their own purposes - not by deploying troops, but the feelings people have about 'the troops'.