Most businesses understand the pain points of their suppliers very well, as they feel that pain and gave themselves organized around it.

They have a hard time to understand the pain points of their consumers, as they don't feel that pain, look trough their own organisation-coloured glases, and can't see the real pain points from the whiney-customer ones.

AMD probably thinks software ecosystems are the easy part, ready to take it on whenever they feel like it and throw a token amount at it. They've built a great engine, see the carossery as beneath them, and don't understand why the lazy customer wants them to build the rest of the car too.