The fact they are planning to drop the cache feature makes you wonder if Search might be heading for the Google Graveyard eventually.
I know it seemed unthinkable for most of Google's history. For the longest time Search was Google. But now...
We must consider the fact that Google is essentially a user data broker. All their products are in various proportions collecting user data and/or serving ads.
If Search quality and features keep reducing then its usage and relevance will drop too, reducing its effectiveness at both data collecting and ad serving.
I don't think Google's DNA allows them to consider radical alternatives. They were born in an era when data automation was in its infancy and they rode it all the way to the top. They abhor the human touch, the manual intervention. Their services are set to function automatically, set and forget.
But AI is changing the automation landscape, it's bringing a transformative paradigm shift. It's irresistible bait for Google but it will ruin Search. They'll deal with it the only way they know how, drop it.
I know it seemed unthinkable for most of Google's history. For the longest time Search was Google. But now...
We must consider the fact that Google is essentially a user data broker. All their products are in various proportions collecting user data and/or serving ads.
If Search quality and features keep reducing then its usage and relevance will drop too, reducing its effectiveness at both data collecting and ad serving.
I don't think Google's DNA allows them to consider radical alternatives. They were born in an era when data automation was in its infancy and they rode it all the way to the top. They abhor the human touch, the manual intervention. Their services are set to function automatically, set and forget.
But AI is changing the automation landscape, it's bringing a transformative paradigm shift. It's irresistible bait for Google but it will ruin Search. They'll deal with it the only way they know how, drop it.