I thought and wondered this before I drove a Tesla, and then it all made sense. Teslas feel like what we would would have gotten with an "Apple car" had Tesla never launched -- next-gen hardware, software at its core, great UX, etc.
What apple brings is, I think, the same thing they brought to cell phones when we all thought a Palm Treo was the pinnacle of mobile tech. The same basic ideas as Tesla, but better design, better hardware, better software, etc.
I have no idea if they can actually pull it off, but if they can, they have a good shot at relegating Teslas to Palm Treo status.
My primary purchasing criteria for my next car is how easy it is to recover my iPhone when I drop it between the seat and the center console. Surely Apple will solve this problem in an elegant way.
What apple brings is, I think, the same thing they brought to cell phones when we all thought a Palm Treo was the pinnacle of mobile tech. The same basic ideas as Tesla, but better design, better hardware, better software, etc.
I have no idea if they can actually pull it off, but if they can, they have a good shot at relegating Teslas to Palm Treo status.