Somebody's smoking crack to think $10 is a good price for streaming a documentary no one's heard of, with the option to pay even more for a download.
Don't they teach pricing any more?
I just know these guys are leaving money on the table.
Try $2 for a view, $5 for a download, $12 for a DVD. Assuming you're a world renowned comedian with millions of fans. Anything less, adjust price downward accordingly.
The film is not a documentary, and it's no wonder you haven't heard of it; it's targeted at the audience of the phdcomics webcomic. I assume they don't aim for the mass market, but try to cater to their readers.
If you target a small audience, you need to charge more. $2 might work for mass market, but not for a niche.
It's not a documentary. It's an indie movie based on a webcomic. And I'm sure fans of the webcomic will pay at least $10 for it. And they have much less exposure than a world-renowned comedian, so they have to make some money from fewer customers.
Don't they teach pricing any more?
I just know these guys are leaving money on the table.
Try $2 for a view, $5 for a download, $12 for a DVD. Assuming you're a world renowned comedian with millions of fans. Anything less, adjust price downward accordingly.